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  • Basic Information about Printing  By : Kaye Z. Marks
    Most businesspeople do not know much about the fine art of printing. They simple design their advertising literature, and send it off to their commercial printer, where they will work their magic and produce the amazing results. However, it is a good idea to get a good grasp of the basics of printing, because doing so can help you make better designs for your marketing materials.
  • Breaking Free from Using Clichés  By : Kaye Z. Marks
    Bear with me for a moment, and read the following four lines. Then I will get to the point of this article.
  • Building a Working Relationship with Your Printer  By : Kaye Z. Marks
    The world of business can be broken down into relationships. Ultimately, it comes down to the relationship between a customer and the business providing a product or service. Within each business, are even more relationships.
  • Creating Brochures That Speak For You  By : Kaye Z. Marks
    Many times, when potential clients look at your brochure, they do not know you very well. This is their first impression of your company and your products or services. They are looking for information on how you can help them. Therefore, your business brochures should speak for you.
  • Designing Your Company’s Success  By : Kaye Z. Marks
    Developing brand identity is a vital part of succeeding in the business world. Your goal, of course, is to generate an identity that is instantly recognizable to customers, and leads them to investigate your company to fill their needs.
  • How to Market Your Small Business  By : Kaye Z. Marks
    The first step to small business marketing is to identify and exploit the differences between you and your competitors. Once you do that, you need to communicate these differences and the benefits of customers choosing you over the competition with your marketing materials.
  • How to Set the Price for your Design Services  By : Kaye Z. Marks
    One of the most difficult questions for a graphic designer to answer is, “How much will it cost to design my logo?” It is hard to answer because, usually, the designer has no idea how much to charge. How much is the ability to design an attractive and impressive logo worth? Is there really a way to quantify it?
  • Managing Your Costs  By : Kaye Z. Marks
    Even the most simplistic of looking advertisements will have had a lot of thought put into it. The well-done ads, even what appears to be a basic design, are made that way for a very specific reason.
  • Old Wisdom: You Have to Spend Money to Make Money  By : Kaye Z. Marks
    I know it isn’t always the easiest thing to do, especially for a new business. You spend the money to buy/rent a building, and then you buy all your merchandise. After that you hire people to run the store, and you spend money on the marketing, on the supplies, just money on top of money on top of money.
  • The Complicated Process of Graphic Design  By : Kaye Z. Marks
    If you think a graphic designer simply sits down, draws up an image on his computer, and emails it right out to whoever they’re working for, there’s a lot more for you to learn. Logos are simple, right? Most of them are very basic, easy to understand designs. How long could they possibly take to make?
  • Using Different Kinds of Promotions and Giveaways  By : Kaye Z. Marks
    Small businesses, which usually have limited advertising budgets, often resort to unconventional methods to promote themselves. Two of the most common types of “small business” methods are cross promotions and freebies, or giveaways. Let’s take a look at each, along with some pros and cons.
  • Where is Your Marketing Attention Focused?  By : Kaye Z. Marks
    Not every product is meant for everyone. I know many companies are tempted to try to target as many people as possible in order to maximize profits, but they are probably going to get closer to maximizing the cost of marketing than anything else.
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